Hi, I'm Mariana
specialised in psychology and behaviour
Service & Product Design Lead
Based in London, UK
Making people and businesses thrive, connecting them through value and meaning
Always guided by the principle "how can we do better". I turn complex systems into services and products people trust — and businesses can measure.
+11 years applying Human-Centred Design in financial services and beyond, and a Master's in Psychology of Economic Life from the LSE. I use the social sciences as a tool: to design journeys where customers feel their needs are met and perceive the full value of products and services, and to build the kind of trust that shows up in retention, acquisition, and the metrics that matter.
+12%
customer acquisition in 6 months via digital channel transformation.
115%
compound monthly growth rate as founder of Beauticity MX.
-50%
approval timelines of digital sales campaigns through a new cross-team delivery framework.
6M+
users reached through a redesigned welcome screen at Citibank - Banamex.
Portfolio
Explore my selected projects: from redesigning the app's welcome screen for 6 million Citibank-Banamex users to launching the bank's first digital card.
Skills and expertise
When working with me, you can expect:
In-depth analysis
I identify opportunities to develop strategies.
Project management
I coordinate stakeholders to unify direction.
Resilience and innovation
I focus on how to make things happen.